More often than not, companies purchase beautiful LED screens and then overlook the importance of content creation. As a consequence, companies never realise the full potential of digital signage and returns ion investment are not at their full potential. For that reason, it is essential to delve into ways of coming up with content that is very appropriate. The content should be able to not only grab the attention of passers-by and visitors, but also make them buy the product.
The essence of this post is to share with you some apt tips for creating content for your LED advertisement. By implementing some of these simple tips, you will start to get better consumer engagement. What is even more important, a lot of the viewers will be compelled into action, which means that they will buy what is on offer by you.
Be creative to impress
It is important to be creative to impress. Concentrate on the essentials that relate with the viewers and passers-by effortlessly, which will then make it possible for them to take action. Employ a text that is simple yet engrossing. Even the graphic elements have to be like that so that the content can be effective. You can listen to proposals from your colleagues, friends and even a creative agency in order to produce a stunningly creative content.
Use simple language
The fundamental nature of this advertising is to pass on the message. This should be done very clearly. Do not employ the usage of terms that are difficult to understand. Instead, strive to use words that will effortlessly convey the message to the audience. It should end with a call-to-action that really induces people to act.
Make certain that the length of your message is well-suited for your audience’s viewing time. For instance, in big venues that are typically appropriate for digital out-of-home advertising, the time should basically be 10 to 15 seconds. In saying that you probably have less than 2 seconds to capture someones attention so it’s important to be bold and meaningful. Any content longer than this is not advisable because it does not work well in the sense that your audience might just see one part of it-either the start or the end or vice-versa. The idea is for them to see the whole message, from beginning to the end, even as they pass by. What is the essence of creating content, however good it is, if the audience will not have the time to read the call to action because of its length?
The first thing that one is supposed to do when formatting is to make the letters readable. Basically it all comes down to viewing distance. TO give you an example if your sign is being read from 10m we would recommend at least 70mm high text, if it’s viewed from 20m then you should double that size to about 140mm. Bear in mind that not all text on a display will have the same importance, for headings or bold statements look to use bigger more impacting text. Small font sizes are not nice when the broadcast is on a giant LED screen. Furthermore, the texts should not possess glossy shades or glossy effects. They may be nice on your personal PC, but when it comes to LED they do not appear because of fewer pixels. It is also nice to use Sans-Serif fonts such as Tahoma or Verdana. Compared to Serif fonts, these are easily readable on a LED display. The text will be much clearer when the serif fonts are eliminated.
When it comes to colour on an LED screen its important to know what works and what doesn’t. As the general rule of thumb goes, use contrasting colours where possible. When coming up with your background colours though always avoid bright colours such as white or red. Try to stick to darker backgrounds. Firstly bright backgrounds create a screen to bright for your audience to enjoy and takes away from the appearance of the advert, secondly it drives your LED hard, reducing the lifespan and chewing through more power.
Motion and animation
In order not to interfere with readability or comprehension, you will need to utilize motion selectively. People should be afforded ample time to read your message. The message should also not be hastily moved around. When it comes to element animation, it is advisable to choose something with a silhouette that is easily-identifiable and powerful. The logo should be kept on the screen all the time, without much motion.
Sorting out font faces
Like we said, it is vital that you use sans-serif fonts which should also be large. This enables the audience to read the message quickly. You should also not mix fonts in a single content, and do not overuse coloured text. Writing in all caps should be avoided too.
These guidelines should give you a head-start even as you explore content creation for your LED advertisement. The LED displays may be incredible channels of marketing your product/services, but REMEMBER that they are only as good as the content that you come up with.